New Order Club Hannam (뉴오더클럽 한남)

New Order Club Hannam is a New York-style pizza specialty store located in Hannam-dong, Yongsan-gu, Seoul. It is a pizza bar where you can enjoy pizza and music together. The signature menu items are potato pizza and sweet corn pizza, and they also offer half-and-half pizza, which allows you to choose two different flavors on one plate. The pizza is available in both whole and slice options, and the store sells beer and beverages that can be ordered with the pizza. The name “New Order Club” is inspired by the British band New Order. It is conveniently located near Hannam-dong, Hangangjin Station, and Itaewon.

– Address : 58-14 Itaewon-ro 54-gil, Yongsan-gu, Seoul

※ Presentation Information
– Main Dish
Half-and-half pizza

– Information and Guides
+82-2-790-5701

– Menu
Pepperoni pizza, french fries, chicken tenders

– Opening Hours
14:00-23:00 (Last order 22:00)

– Parking
Not available

– Day Off
N/A (Open all year round)

◎ Nearby Tourism Infobox

⊙ Leeum, Samsung Museum of Art (삼성미술관 리움)

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– Homepage
leeum.samsungfoundation.org: Visit site

Leeum, Samsung Museum of Art, exhibits traditional and modern art works by Korean and international artists. The museum itself is just as fascinating as the art works on display, since the museum’s three buildings were designed by internationally renowned architects Mario Botta, Jean Nouvel, and Rem Koolhaas.

MUSEUM 1 houses traditional Korean art, such as calligraphy, paintings, ceramic arts, and metal craftwork, while MUSEUM 2 displays modern and contemporary art by both Korean and international artists.

⊙ The Hyoosik Nouvelle Seoul Itaewon (더휴식 누베르 서울 이태원점)

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The Hyoosik Nouvelle Seoul Itaewon aims to rediscover Seoul through creativity and inspiration. The overall design of the hotel is inspired by French avant-garde, using a variety of objects and props to create an artistic and stylish atmosphere. The hotel has Collection T room type, a twin bedroom; Collection D room type, a double bedroom; and Collection S room type, a single bedroom. On the first floor of the hotel is a guest lobby and a pasta restaurant. The hotel’s parking lot is limited in space, and therefore guests are advised to use a nearby public parking lot.

⊙ Soon Chun Hyang University Hospital Seoul (순천향대학교 부속 서울병원)

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Soonchunhyang University Hospital Seoul has established a systematic and dedicated system for international patients covering all stages from pre-entry processes to departure and aftercare. Based on the medical records provided by the patient, we consult with the medical staff of each specialty to come up with an estimated treatment plan and costs to help patients prepare for their treatment in Korea. Our dedicated outpatient and inpatient teams provide expert medical interpretation, guidance, and integrated appointment management to ensure prompt and organized medical care for international patients throughout their stay. Complete with spacious and comfortable rooms, the International Ward is staffed by coordinators and a nursing team reserved for international patients. Multidisciplinary care with organized systems, state-of-the-art medical equipment, and top-notch medical staff ensure accurate diagnosis and the best treatment outcomes possible.

⊙ Itaewon Special Tourist Zone (이태원 관광특구)

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– Homepage
www.itaewon.or.kr: Visit site

Itaewon was the first special tourist zone in Seoul, designated in 1997. It is a multicultural place where over 20,000 foreigners live and is widely recognized by international visitors.

The name Itaewon started to spread worldwide in the 1980s when Korea hosted the 1986 Seoul Asian Games and the 1988 Seoul Olympic Games, as well as many international conferences. Since then, Itaewon has become a popular travel destination. Clothes and accessories with unique designs, and leather products in particular are famous. This is a go-to place for both shopping and entertainment. The street is crowded with shops selling clothes and bags, as well as hotels, restaurants, entertainment facilities and travel agencies. With about 2,000 shops and stores lining every street, visitors can experience a multicultural atmosphere. Also famous in the district is Antique Furniture Street where more than 100 shops selling furniture and antiques stretch from Hamilton Hotel toward Bogwang-ro.

Travelers can taste authentic cuisine and experience culture from around the globe on World Food Street where there are 40 restaurants operated by foreigners. Since the late 1990s, an increase in the number of tourists from Southeast Asia and the Middle East has transformed the streets from being US Army-oriented into culturally diverse. Various performances and events are held in the area. In particular, Itaewon Global Village Festival, held every October, is a famous festival. Tourists can pay in US dollars, Japanese yen, or another currency freely. In addition, visitors can use various languages like English, Japanese, and Chinese with the sellers.

⊙ Kervan Turkish Restaurant (케르반레스토랑)

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– Homepage
Visit site

Kervan is a Turkish restaurant located in Itaewon, offering authentic kebab, pidé, and Turkish desserts. It faithfully recreates the Turkish culture and food through its interior, decorated with traditional tiles, and dishes prepared by a chef from Türkiye. Main menus include Chicken steak, Rich pidé, and Chicken shish kebab.

⊙ Blue Square (블루스퀘어)

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– Homepage
www.bluesquare.kr: Visit site

Blue Square is a multipurpose performance venue located in Hannam-dong. It includes Shinhan Card Hall, a performance hall dedicated to musicals with 1,776 seats, and Mastercard Hall, a multipurpose performance hall with 1,400 seats. Blue Square also includes the Book Park, which has a collection of nearly 75,000 books, and a café with a terrace that looks toward the Namsan Mountain. Many visitors come to the Blue Square to see its collection of popular musicals and other performances.

⊙ Itaewon Antiques Street (이태원 앤틱 가구 거리)

View detailed guide on Korea Trip Guide →

– Homepage
www.itaewonantique.com: Visit site

Itaewon Antiques Street was formed around the late 1960s, when a group of antique dealerships from Asia, Europe, and North America settled in the district. This 1km-long street is home to antique dealers offering antique sofa, chairs, and tables. Some shops also offer antique decorations, accessories, and clothing. It is a famous shopping district with its own unique ambience from that of Seoul. During spring and autumn, Itaewon Antique Festival takes place, allowing visitors to shop and enjoy cultural performances.

⊙ Namsan Outdoor Botanical Garden (남산 야외식물원)

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– Homepage
parks.seoul.go.kr: Visit site

Namsan Outdoor Botanical Garden opened its doors on February 18, 1997 in Hannam-dong, where the residential complex for foreigners once stood before it was demolished in 1994. Covering an area of around 59 ㎡, it is divided into 13 themed gardens with a total 117,132 plants from 269 species. Among this diversity, 60,912 plants from 129 species are tree types and 56,220 plants from 140 species are grass types.

⊙ Itaewon Shopping Street (이태원 쇼핑거리)

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Itaewon Shopping Street is a 1.4-kilometer-long road located near Itaewon Station. There is an enormous variety of shops, entertainment venues, and restaurants lined along both sides of the street. As the neighborhood has a reputation as a mini melting pot in Seoul where languages other than Korean are widely spoken, it is one of the most visited places by international visitors. It has become a gateway for many international visitors to receive services and information on basic tourist needs such as accommodations, shopping, tourist attractions, and more.

⊙ Maison Hannam (메종 한남)

View detailed guide on Korea Trip Guide →

– Homepage
Visit site

Remodeled from the prevoius Italian Embassy, this restaurant boasts an excellent view of the Hangang River and Lotte World Tower. It is a popular place for dates or birthday parties, requiring a reservation at least a month in advance to sit on the terrace with a view of the Hangang River. Among the recommended menus is the Maison Lunch Set, which offers three courses, including appetizers (such as grilled scallops), pasta, and Korean beef steak. The food is served warm, and the utensils are changed frequently for a pleasant meal. There is a glass greenhouse on the outdoor terrace, so guests can enjoy the Hangang River view regardless of the weather.

Gumcheon Siheung Haenggung Cultural Festival (금천시흥행궁문화제)

– Tel
+82-70-4114-6352

The ‘Geumcheon Siheung Palace Cultural Festival’ is a representative historical and cultural festival of Geumcheon-gu that embodies the district’s historical identity and cultural artistic significance. The festival offers diverse programs for all residents to enjoy together.

– Address : 44 Eunhaengnamu-ro, Geumcheon-gu, Seoul

※ Presentation Information
– Event Date
20261004 ~ 20261004

– Schedule
12:00-20:00

– Location
Geumcheon-gu Ginkgo Tree Road Area

– Program
Performances, reenactments, etc.

– Sponsor
Geumcheon-gu

– Sponsor Phone
+82-70-4114-6352

– Co-Sponsor
Geumcheon Cultural Foundation

– Fees
Free

Cocory Color Research Institute – Myeongdong Branch (코코리색채연구소(명동점))

– Homepage
cocorycolor.com

My Own K-Beauty Discovered Through Color

Cocory Color Myeongdong is an experiential K-beauty space that analyzes suitable colors and styles based on individual skin tones and facial and body characteristics. It examines brightness, saturation, and color tendencies through skin tone assessment and color draping, providing results that can be utilized in daily life, such as lip, accessory, hair, and makeup colors.
In addition to the basic personal color program, it operates on a reservation basis for services such as facial and body analysis, makeup and feature analysis, personal makeup, and integrated packages.
The programs can be provided in Korean, English, Chinese, or Japanese, making it accessible for foreign tourists. Located in the heart of the Myeongdong shopping district, it is an ideal experiential location that can be linked to shopping and sightseeing schedules, guiding individuals on color and design directions to utilize the consultation results in fashion and beauty product selection.
Reservations can be made by selecting the program, date, and language on the official website.

– Address : 7-9 Myeongdong 10-gil, Jung-gu, Seoul T Avenue Building 2, 3rd Floor

※ Presentation Information
– Capacity
20 people

– Age Range
No age restriction (children and teenagers are advised to inquire before making a reservation).

– Experience Guide
Skin tone and personal color analysis, lip, accessory, hair, and makeup color analysis, face and body shape analysis, makeup and features analysis, personal makeup, premium integrated package.

– Information and Guides
+82-2-587-9022

– Day Off
Closed on Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) holidays

– Operating Hours
Approximately 60 to 120 minutes per program (can be extended if additional options are selected).

◎ Nearby Tourism Infobox

⊙ Beauty Play (뷰티플레이)

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Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing  as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts free one-day classes, which are announced online via its official website. It also hosts a variety of sample product giveaway events and the exhibited products get changed every two months, allowing visitors to get familiarized with lesser known quality products as well.

⊙ Lime Tree Dental Hospital (라임나무치과병원)

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Located in Myeong-dong, the heart of Seoul tourism, Lime Tree Dental Hospital is a hospital-grade medical institute. It is led by In-su Kim, the Chief Director with 27 years of experience, and it has a team of specialists covering different departments. This hospital boasts superb accessibility as it is right near Myeong-dong Station (Subway Line 4) and Euljiro 1(il)-ga Station (Subway Line 2).
Skilled medical staff in esthetic prosthodontics are in charge of procedures such as One-day Veneer and All Ceramic Crowns. Additionally, medical staff who have experience placing over 35,000 dental implants directly perform implant procedures.
A leader in K-medicine, Lime Tree Dental Hospital is committed to giving customers the utmost satisfaction.

⊙ Myeongdong Cathedral (서울 명동성당)

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– Homepage
www.mdsd.or.kr

Myeongdong Cathedral is the Church for Archdiocese of Seoul and was also the birthplace for the Roman Catholic Church community in Korea. The church houses the remains of several individuals: Bishop Laurent Joseph Marie Imbert (1796-1839), and priests Peter Simon (1803-1839), James (Jacques Honor Chastan, 1803-1839) and Pourthie Jean Antoine Charles (1830-1866) and four martyrs.

Myeongdong Cathedral is located in downtown Seoul and tourists frequently come and visit the place. Near the cathedral are other tourism spots such as Namsangol Hanok Village preserving Korean traditional houses, N Seoul Tower overlooking Seoul and Namdaemun Market, a traditional market with a wide variety of food and goods.

⊙ Anthropolis 1 : Prolog/Dionysos(안트로폴리스 1 : 프롤로그/디오니소스)

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⊙ Myeong-dong (명동)

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– Homepage
tour.junggu.seoul.kr

Myeong-dong is one of the primary shopping districts in Seoul. The two main streets meet in the center of the block with one beginning from Myeong-dong Subway Station (Seoul Subway Line No. 4) and the other from Lotte Department Store at Euljiro. Many brand name shops and department stores line the streets and alleys. Common products for sale include clothes, shoes, and accessories. Unlike Namdaemun or Dongdaemun, many designer brands are sold in Myeong-dong. In addition, several major department stores have branches here, including Lotte Department Store, Shinsegae Department Store, Myeong-dong Migliore, Noon Square and M Plaza. The department stores carry many premium labels and other fashionable goods at reasonable prices.

Myeong-dong also has family restaurants, fast food, plus Korean, Western and Japanese dining options. Many restaurants in Myeong-dong specialize in dongaseu (pork cutlet) and kalguksu (noodle soup). Other businesses in the area include hair salons, banks and theaters.

⊙ Myeong-dong Tourist Information Center (명동관광정보센터)

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– Homepage
visitseoul.net

Myeong-dong Tourist Information Center provides information on traveling, shopping, attractions, and more in Seoul. Service is provided in Korean, English, Japanese, and Chinese. The center also offers experience programs like using Hangeul stamps.

⊙ WIZ & MI Clinic (위즈앤미의원)

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WIZ & MI Clinic presents unique beauty based on tailored, customer-oriented treatments and highly skilled know-how. Systemized and specialized treatments, along with standardization, enable the clinic to offer reasonable prices. Additionally, the clinic offers customized procedures for highly satisfactory outcomes and stability without side effects.
The medical staff at WIZ & MI Clinic have proven competencies, abundant clinical experiences, and expertise. With cutting-edge equipment, the clinic’s competent staff members share their know-how through live demonstrations each year. WIZ & MIi Clinic pursues ‘magic total beauty’ that improves and balances physical beauty with a healthy mind. For this, the clinic conducts research and strives for healthy beauty for all its customers.
It is committed to providing honest care and helping patients re-discover their magical beauty and happiness.

⊙ Arumdaun Nara Dermatology Clinic – Myeongdong (아름다운나라피부과의원 명동점)

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Founded in 2000. Our clinic is led by a board-certified dermatologist. One of only 2% of doctors in Korea who are certified dermatology specialists who personally provides all consultations and treatments.

⊙ Myth Jokbal Myeongdong (미쓰족발명동)

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This restaurant specializes in Jokbal (Braised pigs’ feet) and Bossam (Napa wraps with pork), both of which are served with vegetable wraps and salad. Jokbal (Braised pigs’ feet) is prepared by braising pigs’ feet in spiced stock, a process that removes excess fat, enhances the flavor, and gives the meat a chewier texture. Each order of Jokbal (Braised pigs’ feet) is accompanied by Kongnamulkimchiguk (Bean sprout and kimchi soup), to which Kalguksumyeon (Noodles) are added. For those who find the dishes too spicy, the restaurant offers a self-serve Jumeokbap (Riceball), featuring laver flakes, pickled radish, and mayonnaise to cool the palate.

⊙ Harmony Mart Myeong-dong Station Branch (하모니마트 명동역점)

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Harmony Mart Myeongdong Station Branch is a discount supermarket specializing in Korean products popular with foreign tourists. It’s on the 1st basement floor of the Shinil Building annex, just a minute’s walk from Exit 8 of Myeongdong Subway Station, Jungu, Seoul. Shop here for kimchi, seaweed, ginseng products, tea, ramen, handicrafts, daily necessities and souvenirs. English, Chinese, and Japanese are spoken, and payments can be made in yen and yuan. With purchases of KRW 50,000 or more, there’s free delivery to accomodations within a 5km radius.

Cocory Color Research Institute – Gangnam Branch (코코리색채연구소(강남점))

– Homepage
cocorycolor.com

My K-Beauty Discovered Through Color

Cocory Color Gangnam is an experiential K-beauty space that analyzes colors and styles that suit individuals based on their skin tone and facial and body characteristics. It examines brightness, saturation, and color tendencies through skin color analysis and color draping, providing results that can be applied in daily life, such as lip, accessory, hair, and makeup colors.
In addition to the basic personal color program, it operates on a reservation basis for facial and body analysis, makeup and feature analysis, personal makeup, and integrated packages.
The programs can be provided in Korean, English, Chinese, or Japanese, making it accessible for foreign tourists. It is an ideal experiential location that can be linked with shopping and sightseeing schedules, guiding individuals on color and design directions to utilize the consultation results in fashion and beauty product selection.
Reservations can be made by selecting the program, date, and preferred language on the official website.

– Address : 28 Gangnam-daero 158-gil, Gangnam-gu, Seoul Third floor

※ Presentation Information
– Capacity
20 people

– Age Range
No age restriction (children and teenagers are advised to inquire before making a reservation).

– Experience Guide
Skin tone and personal color analysis, lip, accessory, hair, and makeup color analysis, face and body shape analysis, makeup and facial feature analysis, personal makeup, premium integrated package.

– Information and Guides
+82-2-587-9022

– Day Off
Closed on Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) holidays

– Operating Hours
Reservation system operation (check available times by date on the official reservation page)

◎ Nearby Tourism Infobox

⊙ MODEUNMO Clinic (모든모의원)

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Through many years of practice in non-incisional hair transplantation, we have devoted ourselves to creating a more systematic, customized surgery process and a more comfortable and satisfying treatment environment.
At MODEUNMO Clinic, which exclusively researches and performs non-incisional procedures, we strive to ensure your hair remains full and natural over time through truly proper hair transplantation.

⊙ Riz Laser Center (리즈산부인과)

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We are the first hospital to use lasers in female genital plastic surgery, naming it “Laser Vaginoplasty” and introducing it to the Korean obstetrics and gynecology community. 
Our practice encompasses a wide range of procedures, including vaginoplasty, labiaplasty, vaginal tightening, hymenorrhaphy, and treatments of gynecologic disorders and sexually transmitted diseases, and cancer.
As a surgery center with equipment tailored to various needs of customers, we pride ourselves on our state-of-the-art surgical system, which cannot be found in other Korean obstetrics and gynecology clinics. In addition, we have an advanced network system to provide expert medical care to patients at all centers in the Riz’ obstetrics and gynecology network through our attending and referred systems for laser female plastic surgery.

⊙ High Eye Center (하이안과)

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High Eye Center puts priority on patients, rather than diseases. The clinic treats patients, not diseases.
Patients with the same diseases have different levels of discomfort, and how to treat patients differs depending on their lifestyle and circumstances.
High Eye Center tries to solve inconveniences that patients have through customized solutions. With skilled medical staff boasting abundant experience and customized treatment systems, the clinic provides reliable eye disease treatments as well as surgeries. Furthermore, the clinic owns university hospital-level medical equipment.
Through ceaseless research, High Eye Center developed and obtained a patent on a surgical retinal illuminator from the Korean Intellectual Property Office, the only case of its kind in Korea.

⊙ SNU Eye Clinic (에스앤유안과의원)

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SNU EYECLINIC provides personalized medical care, tried and true surgical expertise, and customer satisfaction.
We specialize in vision correction, presbyopia and cataract surgery, and our doctors personally diagnose and treat patients to manage the entire process of examination, surgery, and aftercare accurately.
Considering various factors such as the patient’s eye condition and lifestyle, we provide treatment consulting catering to individual needs. Director Chung Ui-sang is the first doctor to introduce SMILE LASIK in Korea. He has led various surgeries and is a worldwide SMILE LASIK key doctor. With more than 20 years of clinical experience, he has been performing Implantable Collamer Lens (ICL) surgery since its introduction in Korea in 2002. He has also led clinical research projects and introduced ICL surgery for astigmatism correction in Korea.
SNU EYECLINIC offers years of experience and know-how to help you get your vision corrected in a way that is just right for you.

⊙ Sinsa-dong Garosu-gil Road (신사동 가로수길)

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– Homepage
korean.visitseoul.net

The ginkgo tree-lined street (Sinsa-dong Garosu-gil) that runs from Sinsa Station (Subway Line 3) to Hyeondae High School is a popular, upscale street in Seoul. The street (also known as ‘artists’ street’) has an eccentric flair thanks to its variety of charmingly decorated coffee shops, and designer stores. Garosu-gil is particularly popular in autumn when the golden ginkgo leaves begin to fall. Furthermore, with continous popularity, it has become one of the most attractive film locations in the city.

⊙ SYNERGY Plastic Surgery (시너지성형외과의원)

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Synergy Plastic Surgery is a clinic specializing in anti-aging procedures such as facelifts, neck lifts, forehead lifts, and stem cell treatments. The clinic’s head doctor, Jung Kyung-in, graduated from Seoul National University College of Medicine and has over 27 years of experience. He personally provides one-on-one customized consultations to ensure a systematic surgical process. Notably, the clinic has specialized expertise in accessing not just the surface layer of the skin but also the underlying SMAS (superficial muscular aponeurotic system) layer, aiming for fundamental improvement. They also perform procedures using stem cells.

⊙ Spa Lei (스파레이)

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– Homepage
www.spalei.co.kr

Situated in Seocho-gu Jamwon-dong, is an exclusive women-only jjimjilbang and sauna that presents a traditional eastern European atmosphere with high-class facilities and a variety of convenient amenities.

⊙ ID Hospital (아이디병원)

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ID Hospital offers innovative medical services and one-stop solutions, delivering value that is more than just beauty. A plastic surgery clinic comparable to a large hospital, ID Hospital ensures safe, personalized treatments with cutting-edge technology and world-class expertise. 
From facial contouring to Mommy Makeover, the clinic creates harmonious transformations that enhance patient’s natural beauty and confidence.

⊙ ID Clinic (Sinsa Branch) (아이디의원(신사점))

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ID Cosmedical Group, consisting of ID Plastic Surgery and ID Dermatology, has launched a beauty clinic brand with a new concept that combines its extensive expertise and experience. 
Based on its high-quality medical services, ID Clinic offers personalized beauty solutions with exceptional convenience at reasonable costs.

⊙ Anxin International Medical Co,.Ltd (안심국제 주식회사)

View detailed guide on Korea Trip Guide →

Established in 2016, Anxin International Medical has been dedicated to attracting international patients since its inception. Over the past eight years, we have grown into a specialized medical tourism company with extensive experience. The company holds international travel agency permits, certified coordinators, and cosmetologist licenses, having served over 1,000 tourists during this time. Anxin International Medical offers a comprehensive range of services, including Korean medical consulting, interpretation, appointment scheduling, caregiving, airport pickups, and guided tours. The company has strong partnerships with numerous reputable Korean plastic surgery clinics, dermatology centers, health checkup clinics, dental clinics, hair transplant centers, obstetrics and gynecology clinics, and general hospitals. We remains committed to our founding principle: providing a “safe and reliable journey in Korea”.

Cocory Color Research Institute – Yeonhui Main Branch (코코리색채연구소(연희본점))

– Homepage
cocorycolor.com

My Own K-Beauty Discovered Through Color

Cocory Color Yeonhui Main Branch is an experiential K-beauty space that analyzes suitable colors and styles based on individual skin tones and facial and body characteristics. It examines brightness, saturation, and color tendencies through skin tone analysis and color draping, providing results that can be applied in daily life, such as lip, accessory, hair, and makeup colors.
It operates on a reservation basis, offering not only a basic personal color program but also facial and body analysis, makeup and feature analysis, personal makeup, and integrated packages.
The program can be provided in Korean, English, Chinese, or Japanese, making it accessible for foreign tourists. It is a great experiential location that can be linked to shopping and sightseeing schedules, guiding individuals on color and design directions to utilize the consultation results in fashion and beauty product selection.
Reservations can be made by selecting the program, date, and preferred language on the official website.

– Address : 193-3 Yeonhui-ro, Seodaemun-gu, Seoul Cocory Building

※ Presentation Information
– Capacity
80 people

– Age Range
No age restriction (children and teenagers are advised to inquire before making a reservation).

– Experience Guide
Skin tone and personal color analysis, lip, accessory, hair, and makeup color analysis, face and body shape analysis, makeup and facial feature analysis, personal makeup, premium integrated package.

– Information and Guides
+82-2-587-9022

– Parking
Available

– Day Off
Closed on Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) holidays

– Operating Hours
Reservation system operation (check available times by date on the official reservation page)

◎ Nearby Tourism Infobox

⊙ PETERPAN 1978 (피터팬1978)

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– Homepage
https://www.instagram.com/peterpanbakery_1978

◎ Travel information to meet Hallyu’s charm – “BLACKPINK’s Favorite Spots”

Jennie found it on YouTube during her bread tour in Yeonhui-dong. Since opening in 1978, it has been in the same place for over 40 years. There are many delicious breads such as the signature bread “Baby Buttocks” and “Sweet Red Bean Bread 1978,” which has kept the same flavor since 1978. There are many breads that give off a deep flavor when you take a bite, but the “Potato Bread” recommended by JENNIE is particularly savory for its fluffy texture.

⊙ Hongjecheon Artificial Waterfall (홍제폭포)

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– Homepage
visitseoul.net

Hongjecheon Artificial Waterfall is located along Hongjecheon Stream in Seodaemun-gu, Seoul. The waterfall was built in 2011 and is 25 meters tall and 60 meters wide. Despite being a man-made waterfall, the design and construction were so well-done that many find it hard to believe it wasn’t a naturally formed waterfall. The area around the waterfall features various places for citizens and visitors to relax, while there are many cafes and cultural spaces in the area to make a visit more enjoyable.

⊙ Seodaemun Culture & Sports Center Swimming Pool (서대문 문화체육회관 실내수영장)

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– Homepage
cs.sscmc.or.kr

Seodaemun Culture & Sports Center Swimming Pool, covering 973 square meters, features a total of seven lanes with both adult and children’s pools. The facility provides regular swimming lessons, survival swimming lessons, aqua aerobics, and more. The water quality is maintained using a natural salt electrolysis system. For free swimming, visitors can purchase tickets from the kiosk on the second floor, receive wristbands from the information desk, and enjoy the facility at an affordable cost.

⊙ Supsok Hanbang Land (숲속한방랜드)

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Jjimjjilbang, a Korean-style sauna that combines a traditional bathhouse with a hot steam room, is often ranked high among the unique experiences in Korea chosen by foreigners. Taking a steam bath in a charcoal kiln discharges waste products from the skin through sweat and eliminates accumulated fatigue. Supsok Hanbang Land has several charcoal kilns for different temperatures. Using them in order from low to high-temperature rooms is good, but the highest-temperature room, “Kkottang,” has a risk of causing skinburn, so visitors are advised to wear socks and cotton gloves to enter the room. Another unique experience is to grill sweet potatoes or rice cakes on the brazier in front of the charcoal kiln.

⊙ Korea Etiquette Institute (한국예절문화원)

View detailed guide on Korea Trip Guide →

– Homepage
www.etiquette.or.kr

Korea Etiquette Institue is dedicated to observing, researching, developing and passing down Korea’s etiquette. Education programs are also available.

⊙ Bongwonsa Temple (봉원사)

View detailed guide on Korea Trip Guide →

– Homepage
bongwonsa.or.kr

Located on the outskirts of Ansan Mountain in Bongwon-dong, Seodaemun-gu, Seoul, Bongwonsa Temple, as the center of Korean Buddhism Taego, is a thousand-year-old temple with a long history and tradition. In 889 (3rd year of Shilla Queen Jinseong’s reign), Monk Doseon founded it at the ground of Yeonhui Palace (now Yonsei Univ.) and named it Banyasa temple. It was destroyed during the Imjin War in 1592, and later in 1748 (the 24th year of Joseon King Yeongjo’s reign), it was rebuilt and renamed “Bongwonsa” by two Buddhist monks, Chanjeup and Jeungam.

“Yeongsanjae,” one of the Buddhist rituals and also a National Intangible Cultural Property, takes place at Bongwonsa on June 6 every year wishing for world peace and the reunification of North and South Korea. It was designated as one of the Intangible Cultural Heritage of Humanity by UNESCO in 2009. During Yeongsanjae, visitors can enjoy the Buddhist arts such as Beompae (Buddhist temple music for rituals) and dancing. Also, during summertime, Seoul Lotus Flower Culture Festival takes place, where visitors can enjoy the beautiful lotus flowers which are a symbol of Buddhism.

⊙ Yonsei University (연세대학교)

View detailed guide on Korea Trip Guide →

– Homepage
www.yonsei.ac.kr

Yonsei University, which opened in 1885, is a prestigious university that boasts a beautiful campus. In particular, it is famous for its wooden trails, antique buildings covered with ivy, and Cheongsongdae Forest, a popular dating spot among couples. Yonsei University also has a Korean language institute for foreigners interested in learning Korean.

⊙ Severance Hospital (연세대학교 의과대학 세브란스병원)

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THE FIRST & THE BEST

As the first Western-style hospital in Korea, and with over 140 years of history, Severance Hospital (Gwanghyewon) has been leading the medical industry in Korea since its foundation in 1885.
Dedicated to improving the quality of medical services through specialization, Severance Hospital has the distinction of being the first hospital in Korea to operate six specialized hospitals: the Dental Hospital, Cancer Center, Rehabilitation Hospital, Cardiovascular Hospital, Children’s Hospital, and Eye Hospital.

In 2023, Severance Hospital achieved a world first by performing 40,000 robotic surgeries and introduced a new paradigm in cancer treatment by bringing Carbon Ion Therapy to Korea for the first time.

As a global leader in advanced medical technology and patient-centered services, Severance Hospital was the first medical institution in Korea to receive JCI (Joint Commission International) accreditation and has ranked first in the medical service sector of the NCSI (National Customer Satisfaction Index) for 14 consecutive years.

⊙ Yonsei University Dental Hospital (연세대학교 치과대학병원)

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Since November 1915, when Dr. William J. Scheifley established the Department of Dentistry at Severance Union Medical School, officially introducing Western dental medicine to Korea, Yonsei University Dental Hospital has maintained its status as the nation’s first and foremost dental institution for over 100 years. Notably, Yonsei University Dental Hospital, equipped with the finest medical professionals, state-of-the-art facilities, and a well-coordinated collaborative system among departments, excels in the treatment and prevention of oral and maxillofacial diseases while prioritizing the happiness and well-being of its patients. It stands as the premier dental hospital in Korea.

⊙ Gyeongui Line Forest Park (Yeontral Park) (경의선숲길(연트럴파크))

View detailed guide on Korea Trip Guide →

– Homepage
www.mapo.go.kr

Gyeongui Line Forest Park is a linear city park located in Mapo-gu and is also called Yeontral Park. It includes Daeheung-dong, Yeonnam-dong, Saechanggogae Pass, Changjeon-dong, Sinsu-dong, and Wonhyo-ro, which were opened in this order. Gyeongui Line Forest Park is established atop the Gyeongui railroad line and the Gyeongui Line and Airport Railroad Express are constructed as a double track underground. Gyeongui Line Forest Park was designed to be incomplete on purpose to invite the citizens in completing the park. The area which could have been left empty and neglected has turned into a meaningful green park for the citizens by the citizens.

Cocory Color Research Institute – Hongdae Branch (코코리색채연구소(홍대점))

– Homepage
cocorycolor.com

My K-Beauty Discovered Through Color

Cocory Color Hongdae is an experiential K-beauty space that analyzes suitable colors and styles based on individual skin tones and facial and body characteristics. It examines brightness, saturation, and color tendencies through skin color analysis and color draping, providing results that can be applied in daily life, such as lip, accessory, hair, and makeup colors.
In addition to the basic personal color program, it operates on a reservation basis for services like facial and body analysis, makeup and feature analysis, personal makeup, and integrated packages.
The program can be provided in Korean, English, Chinese, or Japanese, making it accessible for foreign tourists. It is a great experiential location that can be linked to shopping and sightseeing schedules, guiding individuals on color and design directions to utilize the consultation results in fashion and beauty product selections.
Reservations can be made by selecting the program, date, and language on the official website.

– Address : 11 Hongik-ro, Mapo-gu, Seoul Type Eleven 3rd Floor

※ Presentation Information
– Capacity
15 people

– Age Range
No age restrictions (children and teenagers are advised to inquire before making a reservation).

– Experience Guide
Skin tone and personal color analysis, lip, accessory, hair, and makeup color analysis, face and body shape analysis, makeup and facial feature analysis, personal makeup, premium integrated package.

– Information and Guides
+82-2-587-9022

– Parking
Available

– Day Off
Closed on Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) holidays

– Operating Hours
Reservation system operation (check available times by date on the official reservation page)

◎ Nearby Tourism Infobox

⊙ M Playground – Hongdae Branch (엠플레이그라운드 홍대본점)

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– Homepage
mplayground.kr

M Playground is a casual boutique brand known for its signature exterior design of blue shipping containers. The shop does its best to present the latest fashion trends and the hip, street vibe found exclusively in Hongdae. Most visitors range in age between teens and young adults in their 30s, looking for trending clothing, accessories, and other products.

⊙ Hongdae (Hongik University Street) (홍대)

View detailed guide on Korea Trip Guide →

– Homepage
www.mapo.go.kr

Hongdae is a neighborhood known for its youthful ambience, with shops selling everything from clothing and cosmetics to living goods and books, as well as unique cafés and restaurants. The streets are also filled with buskers and dance performances, making a walk here quite entertaining. Special streets such as ateliers’ street (lined with private institutions for art students preparing for university entrance exams), Picasso’s Street, and Club Street are also must-go places for anyone hoping to fully experience the Hongdae area.

⊙ Hongdae Nanta Theatre (홍대난타전용관)

View detailed guide on Korea Trip Guide →

– Homepage
nanta.i-pmc.co.kr

Located in Hongdae, a signature of youth and cultural streets, Hongdae Nanta Theater has 323 seats and offers two performances daily.

⊙ ID Clinic Hongdae (홍대 아이디의원)

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Hongdae ID Clinic is a specialized clinic of the ID Group, backed by over 20 years of expertise in facial contouring surgery, skin treatments, and petit procedures. With a deep understanding of facial anatomy, we provide safe and precise treatments, offering a wide range of customized solutions such as lifting, Botox, fillers, and lasers to create natural and harmonious beauty.

⊙ SANRIO LOVERS CLUB(산리오 러버스 클럽)

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‘BLACKPINK HOUSE’ filming location
In the past, it was a Hello Kitty cafe, but it was renovated and used as accommodation when BLACKPINK’s first reality content, ‘BLACKPINK HOUSE’ was filmed. Currently, it is operated as an exhibition experience and cafe for Sanrio characters. The inside and outside of the two-story building in pastel colors are full of Sanrio characters. You must make a reservation in advance to enter the cafe on the second floor. You can visit and purchase at the MD Shop on the 1st floor without a separate reservation.

⊙ Goobne Playtown (굽네 플레이타운)

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– Homepage
www.goobne.co.kr

Goobne Playtown is a culture and experience center operated by Goobne, one of Korea’s chicken franchises that specializes in oven-roasted chicken instead of the standard fried chicken. Visitors can taste the latest products in a relaxing space, as well as enjoy media art and changing items in the pop-up zone. 

⊙ Nemamdaero Hongdae Branch(내맘대로폰케이스 홍대점)

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– Homepage
https://blog.naver.com/decodencafe

JENNIE and JISOO’s phone case
This is where JENNIE and JISOO made mobile phone cases on V LIVE. It has a huge number of parts, and you can choose the color and shape of the bond. The advantage is that you can use all parts as much as you want without restrictions. You can follow JENNIE and JISOO’s design, or you can make your own case. Decorating top loaders for photo cards and making slime are also popular. It is the perfect for travel souvenirs or gifts.

⊙ Kleam Clinic (클림의원)

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Kleam Clinic is a leader in K-beauty innovation, and they discover the unique, radiant beauty of customers from around the globe. 
Kleam Clinic is sought after by many customers as it is known for its excellent procedural competence, honest pricing, and use of genuine products. Additionally, the clinic provides interpretation services in English, Chinese, Japanese, and Thai for international clients. Additionally, the clinic offers airport pick-up and drop-off services, hotel bookings, and tax-free services, allowing foreign visitors a hassle-free one-stop procedure.
The clinic is open from Monday through Sunday so patients can conveniently get consultations on holidays as well. 

⊙ Chosun Hwaro Gui (조선화로구이)

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BIGBANG’s favorite meat restaurant
It is a restaurant specializing in charcoal grill that celebrities from YG Entertainment often visit. Autographs of celebrities including BIGBANG adorn the walls, and it is always full of customers. Only 1++ grade Korean Beef and domestic Pork are used, so the taste is guaranteed. Boneless Korean Galbi are the most popular, and Grilled Marinated Pork Galbi are also a steady seller. All of the Kimchi and side dishes are made with care, and the Galbi Soup for meals is also delicious.

⊙ LEESEL Hanbok (리슬한복)

View detailed guide on Korea Trip Guide →

– Homepage
https://www.leesle.com/
https://blog.naver.com/ys871220
https://www.instagram.com/leesle_hongdae/

Hanbok, the beauty of Korea
It is a Hanbok brand that produced BTS Jimin’s stage costumes and CHUNG HA’s Hanbok worn in the 2022 season’s greeting pictorial. The ‘Sochangui Maxi Coat’ worn by SHINee’s TAEMIN received an explosive response and became more known. LEESEL x SPAO’s collaboration pajamas gained great popularity not only among celebrities but also among the general public. In 2022, Hanbok debuted at Milan Fashion Week for the first time. The head office is located in Jeonju.

LOW CLASSIC Mirae Building Store [Tax Refund Shop](로우클래식 미래빌딩점)

– Homepage
www.lowclassic.com/

Housed in the red-brick Mirae Building, a landmark that reflects Seoul’s modern history, this space was inspired by 1980s Los Angeles mansions. Reimagined as “A Mansion for Everyone,” it is a cultural complex where visitors can experience not only LOW CLASSIC’s ready-to-wear collections, but also the fragrance brand Sujipmihak and the café Wildduck, all in one place.

*Cards Available (including Alipay, WeChat Pay, and Apple Pay)

– Address : Mirae Building, 43 Dongho-ro 15-gil, Jung-gu, Seoul

※ Presentation Information
– Fair Day
Monday – Sunday

– Opening Hours
12:00-20:00

– Day Off
New Year’s Day (Jan. 1) / Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) holidays (Closed on the holiday and the following day) / For detailed holiday schedules, please check the official Naver, Google, or Instagram account.

– Parking
Available (up to 2–3 vehicles)

– Restroom
Available

– Items for Sale
Clothing

– Shop Guide
Refund method (Time-frame) : Immediate tax refund / Claim for refund

◎ Nearby Tourism Infobox

⊙ Geumdwaeji Sikdang (금돼지식당)

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– Homepage
https://www.instagram.com/gold_pig1982/

Geumdwaeji Sikdang is renowned as one of the top three pork restaurants in Seoul, specializing in pork dishes. Its signature menu item is the nunkkon moksal (grilled pork shoulder), known for its marbled appearance resembling snowflakes. Bonsamgyeop (grilled bone-in pork belly) and deungmoksal (short loin and pork shoulder) are also popular choices. They offer fragrant basil wraps as a side dish, which perfectly complements the slightly grilled basil with the juicy and flavorful meat, creating a harmonious taste sensation that is considered a delicacy at this establishment.

⊙ Jangchung Gymnasium (장충체육관)

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– Homepage
new.sisul.or.kr

Jangchung Gymnasium is Korea’s first domed gymnasium and opened in 1963. It was renovated in 2015 to become what it is today. It is famous for hosting the Korean Professional Volleyball League during the winter months. The gymnasium also boasts a variety of athletic competitions, cultural performances, and events. Nearby are Jangchungdan Park, Jangchung-dong Jokbal Street, and Dongdaemun Historical and Cultural Park, which are all worth exploring. 

⊙ Yejiwon (예지원)

View detailed guide on Korea Trip Guide →

– Homepage
www.yejiwon.or.kr/

The Yejiwon is located in Seoul Jung-gu Jangchung-dong and has been offering traditional Korean etiquette education programs since its inception on September 16th, 1974. Furthermore, the Yejiwon also serves to introduce the traditional cultures and living cultures of Korean etiquettes to foreigners.

Most programs offered are short-term classes, and reservations can be made on the homepage up to 15 days in advance. Reservations are only available for groups of 10 or more and classes are instructed in Korean only, so it may be a good idea to be accompanied by a guide.

⊙ National Theater of Korea (국립극장)

View detailed guide on Korea Trip Guide →

– Homepage
www.ntok.go.kr

The National Theater of Korea opened in 1950 as the first national theater in Asia. It is the only production theater that takes traditional arts to recreate them as contemporary art. It offers various types of theaters, such as Haeoreum Grand Theater, Daloreum Theater (middle-size), Immersive Studio ByeolByeol (small-size), and Haneul Round Theater with a circular stage structure. In addition, the Museum of Performing Arts, Cultural Plaza, and other convenience stores and coffe shops offer pleasure and relax to its visitors. 

⊙ Ebookers Korea Inc. ((주)이부커스코리아)

View detailed guide on Korea Trip Guide →

We strive for a special kind of tourism that combines wellness tourism (healing) and medical tourism (treatment).
We are a Korean wellness and medical tourism company leading the country’s safe and healthy travel culture.
* Products and Services
Wellness medical tourism programs that uniquely combine wellness and medical tourism
Referral and reservation service for selected wellness destinations and Korean hospitals with excellent medical technology
Guidance services provided at local partner companies
Content creation and reservation based on our personalized service system
Convenient tourism programs catering to each patient’s health conditions
Medical tourism visa application and referral services on C33VISA site
* A medical tourism product brand
Medi Well Come products: Health checkup / general practice (minor / major / female / preventive / eye problems)

⊙ Sindang-dong Tteokbokki Town (신당동떡볶이골목)

View detailed guide on Korea Trip Guide →

Sindang-dongTteokbokki Town started in the late ’70s, although the alley did not become famous until the ’80s. At that time, each restaurant had its own DJ booth, with the image of the “cool DJ” who played the music becoming a symbol of Sindang-dong Tteokbokki Town. In addition, this period also marked the prime time of high school baseball where students would crowd the streets on days when Duksoo Commercial High School and Sunrin Commercial High School (now Sunrin Internet High School) played against one another. Although these high school students have aged, they continue to visit the area, reliving their youth and continuing to indulge in the specialty tteokbokki.

However, some claim the history of this alley began in the 1950s. The owner of Mabongnim Halmeoni Tteokbokki restaurant says tteokbokki was being sold as early as 1953 as the area used to be home to Donga Theater and she sold tteokbokki, corn and potatoes to those visiting the theater. At first, tteokbokki was simply made with gochujang (red chili paste) but as time went by, cooks decided the dish could be more than just a snack. By adding ingredients like eggs, cellophane noodles, fish cakes, instant noodles and more recently squid, prawn and cheese, tteokbokki can be made more delicious and turns this beloved snack into a full meal.

⊙ The Souvenir Fair (2025 대한민국 관광기념품 박람회)

View detailed guide on Korea Trip Guide →

– Homepage
kto.visitkorea.or.kr

– Tel
+82-10-8315-5434

The Souvenir Fair brings together various companies and local governments to showcase a variety of souvenirs, both traditional and trendy. Visitors can freely explore the exhibition space, enjoy souvenir shopping, and take part in various programs. Highlights of the fair include an exhibition of competition-winning works, a zone featuring outstanding local souvenirs, and a special exhibition of overseas souvenirs.

⊙ Chungmu Arts Center (충무아트센터)

View detailed guide on Korea Trip Guide →

– Homepage
www.caci.or.kr

Chungmu Arts Center is a complex cultural facility with an optimal conditions for watching performances. It has a large theater, a medium theater (black), and a small theater (blue). It also boasts great galleries, studios, and a swimming pool, attracting numerous visitors. In addition, one can enjoy performances of various genres, including classical music, plays, musicals, and concerts. Located close to Dongdaemun, it has good accessibility.

⊙ Haepungbuwongun Yun Taekyeong’s Jaesil (해풍부원군윤택영댁재실)

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Haepungbuwongun Yun Taekyeong’s Jaesil is a shrine house built by the father-in-law of King Sunjong of Joseon dynasty in 1906 when his daughter was proclaimed the crowned princess of Joseon and entered Changdeokgung Palace to later become Queen Sunjeong. Red pine trees salvaged from the demolition of Gyeongungung Palace were used to construct the house. It was originally located in Jegi-dong, Dongdaemun-gu, but was later restored and moved to its present location. The shrine of the house that was destroyed in 1960 was also restored.

Because the house is more of a shrine rather than residential living quarters, it has many unique features. For example, unlike other houses, it has the anchae (women’s quarters) located across from sarangbang (men’s quarters) with daecheong (living room) positioned between them.

⊙ Dongdaemun History & Culture Park (동대문역사문화공원)

View detailed guide on Korea Trip Guide →

– Homepage
www.ddp.or.kr

Dongdaemun History & Culture Park is a park established on the former site of the Dongdaemun Stadium. It serves as a thematic park showcasing the history and culture of Seoul, while also providing a space to experience modern design and culture. During the park’s development in 2008, numerous artifacts from the Joseon dynasty, including The Two Floodgates, the Chiseong Castle, Military Training Agency, and over 1,000 relics from the Joseon era, were excavated. Alongside the park, there is the Dongdaemun Design Plaza (DDP) and the Relic area.

LOW CLASSIC Seongsu [Tax Refund Shop](로우클래식 성수점)

– Homepage
www.lowclassic.com/

Located in Seongsu, one of Seoul’s most vibrant cultural districts, the LOW CLASSIC Seongsu Store showcases the distinct identities of the brand’s two lines through contrasting interior designs on each floor.

The first floor features Lc, LOW CLASSIC’s diffusion line, offering practical daily wear inspired by casual, relaxed lifestyles in a light and comfortable atmosphere. The second floor is dedicated to the main collection line, presenting a calm and refined mood that blends Eastern aesthetics with classic elegance.

*Cards Available (including Alipay, WeChat Pay, and Apple Pay)

– Address : LOW CLASSIC, 86 Yeonmujang-gil, Seongdong-gu, Seoul

※ Presentation Information
– Fair Day
Monday – Sunday

– Opening Hours
12:00 – 20:00

– Day Off
New Year’s Day (Jan. 1) / Seollal (Lunar New Year’s Day) & Chuseok (Korean Thanksgiving Day) holidays (Closed on the holiday and the following day) / For detailed holiday schedules, please check the official Naver, Google, or Instagram account.

– Parking
Available (up to 2–3 vehicles)

– Restroom
Available

– Items for Sale
Clothing

◎ Nearby Tourism Infobox

⊙ Exprive (주식회사 엑스프리베)

View detailed guide on Korea Trip Guide →

Exprive Medical is a certified international patient attraction agency that safely connects overseas patients with Korea’s high-quality medical services. Our main services include discovering and consulting with international patients, coordinating customized hospital connections, and providing interpretation and convenience support. Through personalized services tailored to each patient, we contribute to enhancing the value of Korea’s medical tourism.

⊙ Musinsa Standard Seongsu (무신사 스탠다드 성수)

View detailed guide on Korea Trip Guide →

– Homepage
https://www.instagram.com/musinsa_standard/

Located near Seongsu-dong Café Street, this is the physical store of the online editorial shop MUSINSA. The store offers affordable, high-quality clothing aimed at young adults in their 20s, with neutral colors and minimalist designs popular among Koreans. It’s also a favorite indoor date spot for couples, providing a quick overview of the latest fashion trends.

⊙ Youngchive Seongsu (영카이브 성수점)

View detailed guide on Korea Trip Guide →

– Homepage
https://youngchive.co.kr/
https://www.instagram.com/youngchive_official/

◎ Travel information to meet Hallyu’s charm

Youngchive Seongsu is the self-photo studio where Red Velvet’s Seulgi took photos with the staff while filming her vlog. It is known for its warm color tones, which set it apart from other self-photo studios. The Seongsu branch offers unique booths, such as the “still room” and “denim room,” which aren’t available at other locations, making it a must-visit spot.

⊙ Daelim Changgo Gallery (성수동 대림창고 갤러리)

View detailed guide on Korea Trip Guide →

– Homepage
@daelimchanggo_gallery

Daelim Changgo Gallery, which is a landmark in Seongsu-dong, is a red-brick building that was once used as a rice mill in the 1970s. It is now a cafe and art gellery that preserves as much of the original rice mill atmosphere as possible so it exudes fascinatingly vintage vibes, widely loved by young couples.

⊙ Seongsu-dong Cafe Street (성수동 카페거리)

View detailed guide on Korea Trip Guide →

– Homepage
www.sd.go.kr

Yeonmujang-gil in Seongsu-dong, known for old factories and a shoe workshop street, has been reborn as a place of trendy cafes and culture. The energy of car repair shops, printing factories, and handmade shoes street still exist today but, as global restaurant brands, select shops, and cafes have set up amidst busily operating factories, an atmosphere unique to Seongsu-dong has been created. “Daerim Warehouse” led to the change in the Seongsu-dong streets and can be said to be the originator of all warehouse-style cafes that are popular throughout Cafe Street today. The red-brick structure, antique signboards, and a vast indoor space of an old warehouse have been maintained and, with the addition of a sensuous interior design, it has become a space suitable for fashion shows and exhibits, thus showing new potential for old Seongsu-dong architecture. Every day, new cafes, bakeries, restaurants, and cultural complexes open their doors and are busy welcoming visitors.

⊙ Amore Seongsu (아모레 성수)

View detailed guide on Korea Trip Guide →

– Homepage
www.amore-seongsu.com

Amore Seongsu is an experiential store presented by the cosmetics brand Amorepacific Corporation. The building was renovated from an old car repair shop and presents a unique vibe. Visitors can test products on their skin and purchase products from over 30 brands released by Amorepacific Corporation. Recommended items include the Puzzlewood Hand Cream and Vegan Brush, made using a vegan recipe and a certified-vegan. A pop-up store is operated every month in collaboration with brands from various fields worldwide, providing trendy and extraordinary experiences such as exhibitions and product testing.

⊙ Seongsunoru (성수노루)

View detailed guide on Korea Trip Guide →

– Homepage
www.instagram.com/seongsunoru

Seongsunoru is a hanu grilled gopchang (Korean beef small intestines) restaurant. The meat is grilled by staff, ensuring crispy on the outside and soft on the inside. Besides grilled gopchang, the restaurant also offers a variety of menu items using Korean beef daechang (large intestines) and makchang (tripe) as the main ingredient. Popular add-ons and side dishes include yukhoe (beef tartare), cheese fried rice, kimchi noodles, and soft bean curd jjigae. The restaurant is equipped with a parking lot and has a corkage fee system.

⊙ Seongsu-dong Handmade Shoes Street (성수동 수제화거리)

View detailed guide on Korea Trip Guide →

– Homepage
seongsushoes.modoo.at

Handmade shoe manufacturers began to gather in the 1970s to form a street and make history. Today, there are some 350 handmade shoe manufacturers, 100 intermediate processing and raw materials companies, and new cafes with unique vibes opening up one after another. Thanks to its vintage appeal, many people visit on dates and to take cool photos.

⊙ Seongsu Stage 35 (스테이지35 성수)

View detailed guide on Korea Trip Guide →

– Homepage
www.instagram.com/stage35_official

Located in Seongsu-dong, a popular neighborhood in Seoul, Stage 35 is a cultural complex spread across four floors. Capturing the unique vibes of Seongsu-dong and keeping up with trends, Stage 35 hosts pop-up stores, art exhibitions, showcase launches, and offers a space for content filming. It is considered a must-visit place for visitors who want to keep up with trends and experience brands’ new season items. It has hosted collaborations with popular brands, including Levi’s, Comme des Garçons, Thom Browne, and Bao Bao.

⊙ Ongeundal (옹근달)

View detailed guide on Korea Trip Guide →

– Homepage
https://www.instagram.com/onguendal

This bakery in Seongsu-dong boasts a colorful and unique visual, and is gaining popularity for its “cruffin,” a hybrid of a croissant and muffin. The menu includes a variety of breads and desserts, such as canelé, pound cake, crumble, and mille-feuille, making it a paradise for bread-lovers. The courtyard of the building, which was remodeled from an old factory, has thick bushes and a small square pond, offering a unique view. The floor-to-ceiling windows in this two-story building create the feeling of a wide, open space, making it full of photo opportunities.

WA YU JAE (와유재)

– Homepage
wayujae.comwww.instagram.com/wayujae

WA YU JAE in Seoul is a storytelling souvenir shop that curates design products inspired by traditional Korean culture and shares the stories behind them. More than just a retail space, it introduces Korean culture in an accessible way for international visitors, positioning itself as a place where travelers can linger and engage, much like a destination in its own right. Alongside a carefully selected range of products that reflect Korea’s cultural heritage, WA YU JAE actively communicates the narratives behind each item through its store displays and social media. The shop also offers a variety of programs that invite visitors to experience Korean traditions firsthand, including cultural interpretation sessions and traditional tea experiences.

– Address : 108 Samcheong-ro, Jongno-gu, Seoul

※ Presentation Information
– Information and Guides
+82-507-1382-6582

– Opening Hours
11:00-19:00

– Day Off
Tuesdays, the day of Seollal (Lunar New Year’s Day) and Chuseok (Korean Thanksgiving Day)

– Parking
Available

– Items for Sale
Key ring / Eco bag / Tumbler / Handkerchief / Craft / Mug

◎ Nearby Tourism Infobox

⊙ Samcheong-dong Street (삼청동길)

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– Homepage
www.visitseoul.net

It is said that Samcheong-dong was named from the story about the three “cheong” (Chinese character meaning clean) of the area, namely the mountain, water, and people. Another theory is that the origin of the region’s name came from Samcheongjeon Hall where three tablets called “Taecheong,” “Sangcheong,” and “Okcheong,” were set up based on Taoism. Samcheong-dong Street features a mixture of old scenes of hanok buildings with traditional beauty and modern scenes of galleries and cafés, creating a unique atmosphere. Visitors can feel the abundant cultural mood at every corner of the street through the art galleries, museums, antique shops, and quiet pathways.

⊙ Danha(단하)

View detailed guide on Korea Trip Guide →

– Homepage
https://www.danhaseoul.com

BLACKPINK’s “HOW YOU LIKE THAT” music video created a sensation, reaching 100 million views within 32 hours of its release. The most noteworthy part of the music video was the hanbok they wore. Danha, which was in charge of making the costumes, improved the traditional hanbok and completely recreated it as a stage costume, garnering attention from all over the world. Danha is famous for designing hanboks using traditional patterns. The patterns engraved on the clothes in the BLACKPINK music video used the phoenix design pattern of the royal cloth. Danha’s hanbok can be purchased through the online shop, and if you want to have it custom-made, you can visit Danha Maison after making a reservation.

⊙ Seoul Hiking Tourism Center – Bugaksan Branch (서울도심등산관광센터(북악산))

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– Homepage
www.instagram.com/seoulhikingtourism_official

The Bugaksan branch of Seoul Hiking Tourism Center is located on Samcheong-dong Culture Street and provides various services to hikers. It provides hiking course guidance and information (available in Korean, English, Chinese, and Japanese) about the mountains of Seoul, including Bukhansan, Bugaksan, and Inwangsan Mountains, as well as promotional materials such as Seoul hiking tourism guidebooks and maps. Also, it operates hiking tour programs with various themes every week for foreigners and offers hiking gear rental services such as hiking boots, hiking attire, trekking poles, gloves, and crampons for foreigners. (Koreans accompanied by foreigners can also rent the gear.) In addition, there is a storage locker and lounge for visitors, so they can pack up and rest before hiking.

⊙ GRANDHAND. Gahoe (그랑핸드 가회점)

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– Homepage
granhand.com

Launched in 2014 at a small hanok in Bukchon Hanok Village, this Korean perfume brand now has nine stores around Seoul. With no advertisements or online sales, GRANDHAND has preserved its roots for years. GRANDHAND. Gahoe located amidst the beautiful surroundings of Bukchon Hanok Village and various art museums has customers of all ages and nationalities.

⊙ PKM Gallery (PKM갤러리)

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– Homepage
www.pkmgallery.com

PKM Gallery, now providing 397 square meters of exhibition space, includes a main building with a maximum x_height of 5.5 meters comprising two upper stories and a two-story basement. PKM+, an annex built in 2018, has one upper story and a basement floor and is equipped with a boutique-like gallery space.

The gallery not only exhibits the works of leading figures in Korean contemporary art, but has also succeeded in introducing renowned international artists to the Korean audience. As an incubator for emerging young artists, PKM Gallery has been organizing exhibitions to encourage their growth as leading artists of the next generation. PKM gallery, the first among the Korean galleries invited to participate in the Frieze Art Fair in 2004, played a major role in advancing Korean contemporary art to the global art market.

⊙ Owl Museum (부엉이박물관)

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– Homepage
www.owlmuseum.co.kr

The Owl Museum is filled with over 2,000 pieces of owl-themed arts and crafts collected from all over the world by the owner. Renovated from a house, the museum has a feel of an antique café as the owner offers a cup of coffee or tea to visitors. Located near the city, those interested in owls should stop for a view and a drink. Various stories of how the collection was gathered as well as information on owls are also interesting.

⊙ K.O.N.G Gallery (공근혜갤러리)

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– Homepage
konggallery.com

Since its opening in 2005, the gallery has made a significant impact on the Korean photography scene by introducing world-class photographers to Korea. It relocated to its present site next to the Cheongwadae, Samcheong-dong, in 2010, adding spaces for painting, sculpture, video, installation, and other forms of contemporary art. The gallery focuses on artists based in Paris, London, and New York, presenting works that represent the current state of contemporary art in the 21st century. It also plays a vital role as a Korean gallery by discovering young Korean artists and supporting their overseas activities.

⊙ Samcheong Park (삼청공원)

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– Homepage
parks.seoul.go.kr

Samcheong Park is a park that blooms in cherry blossoms in spring and fall colors in fall near Gyeongbokgung Palace. The park is home to a forest library and a café, and visitors can follow the trails to find acupressure trails, exercise equipment, badminton court, tennis court, playground, and a convenience store. The area surrounding the park is home to many galleries and restaurants, so it is a popular destination for walking among the people of Seoul.

⊙ Woo Joo Yon Clinic (우주연한의원)

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Woojooyon Clinic takes an integrative approach considering the patient’s overall health. Rather than merely treating the affected area, we listen to the patient’s story, understand their daily life, and focus on identifying and correcting the root causes of imbalances in the body. Our goal is to pursue true healing and happiness by treating with a delicate touch that connects with the patient’s soul. We aim to restore the body to its original state, ensuring a holistic examination of both body and mind, as well as habits and personality. Woojooyon Clinic is committed to helping patients regain a healthy life by applying the wisdom of traditional Korean medicine. We value our relationships with patients and strive to always do our best.

⊙ Pyunkang Yul Flagship & Tea house (편강 율 플래그십&티하우스)

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– Homepage
www.instagram.com/pyunkangyul_teahouse/

Pyunkang Yul Flagship & Tea house is a cafe in Bukchon Hanok Village near Gyeongbokgung Palace. The first floor is a teahouse where one can enjoy Korean tea infused with traditional ingredients and delightful desserts with a view of the cafe’s serene garden, and the second floor is a flagship store of Pyeongang Yul, a K-beauty brand known for integrating hanbang (traditional Korean medicine) in their skincare products. The third floor features a rooftop that offers a sweeping view of the Bukchon Hanok Village and Gyeongbokgung Palace.

Garden of Gratitude (감사의 정원)

– Homepage
gwanghwamun.seoul.go.kr

The Garden of Gratitude at Gwanghwamun Square is a space that honors Korean War veterans and reflects on the Republic of Korea’s journey from a nation that once received aid to one that now extends help to others, along with its achievements and prosperity. “Light of Gratitude 23” features 23 symbolic sculptures that stand quietly yet majestically at the center of the square, expressing the deepest respect and appreciation for the noble sacrifices of the countries that came to the defense of Korea’s freedom and peace. Freedom Hall, located beneath Gwanghwamun Square, is an immersive multimedia space where visitors can experience themes of freedom, sacrifice, peace, and gratitude in relation to the nations that participated in the Korean War.

– Address : 175 Sejong-daero, Jongno-gu, Seoul

※ Presentation Information
– Age Range
Opened to visitors of all ages

– Information and Guides
+82-2-2133-7735

– Parking
Not available

– Day Off
N/A (Open all year round)

– Operating Hours
[Light of Gratitude 23] Open year-round[Laser] 20:00-24:00[ Freedom Hall] Monday-Thursday 10:00-22:00 / Friday-Sunday 10:00-23:00

◎ Nearby Tourism Infobox

⊙ Sejong-ro Park (세종로공원)

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– Homepage
parks.seoul.go.kr

Sejong-ro Park is located next to Sejong Center for the Performing Arts in central Seoul. Inside the park, there are wooden benches and shaded areas where people can sit and relax. Also available are water fountains, a round outdoor stage, and various sculptures. The lunch crowd from the nearby office buildings often come to the park during weekdays. On the weekends, the park is also used as a venue for outdoor weddings.

Seoul’s anthem and the poem “Bulnori” by Ju Yo-han are written on a memorial stone that can be found inside the park.

⊙ Statue of Admiral Yi Sun-Shin (충무공 이순신 동상)

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– Homepage
tour.jongno.go.kr

The Statue of Admiral Yi Sun-Shin can be found at Gwanghwamun Square in Seoul. Admiral Yi Sun-shin (1545-1598) was a naval commander who served during the Japanese invasion of Korea (also known as Imjin War: 1592-1598). The undefeated admiral achieved 23 victories against the Japanese navy using innovative tactics, and he is thus considered as one of the greatest generals in the history of Korea. Admiral Yi’s likeness can be found on the 100 won coin.

⊙ King Sejong Statue (세종대왕 동상)

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– Homepage
tour.jongno.go.kr

King Sejong Statue can be found at Seoul’s Gwanghawmun Square. The statue commemorates King Sejong the Great (1397-1450, reign 1418-1450), the fourth king of Joseon (1392-1897). He is thought to be the greatest king in Korean history, for he is credited with great developments in science and technology, expansion of Joseon’s territory, and the creation of the Korean script, [Hangeul]. King Sejong’s likeness can be found on the 10,000 won bill as well. 

⊙ Sejong Center (세종문화회관)

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– Homepage
www.sejongpac.or.kr

Sejong Center, officially known as Sejong Center for the Performing Arts, opened on July 1, 1999 to provide citizens with a cultural art space. Having completed a grand remodeling project in 2007, Sejong Center offers customer-friendly programs aimed at improving the quality of art performances in a comfortable resting area. Comprising the Grand Theater of Sejong Center, Sejong M Theater, Sejong Chamber Hall, Exhibition Hall, and other subsidiary facilities, Sejong Center is a multicultural art center.

Various genres of performances including traditional, classic, and crossover have taken place in the center, giving many opportunities for cultural nostalgia.

* Opened April 14, 1978

⊙ The Story of King Sejong (세종이야기)

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– Homepage
www.sejongstory.or.kr

The Story of King Sejong comprises six different sections with a total area of 3,200 square meters. The museum consists of exhibition zones, an event space, video room, shop and more to display King Sejong’s scientific, artistic, military, and political contributions, including the theory of Minbon, which recognized the people as the base of politics. King Sejong, the 4th king of the Joseon dynasty (1397-1450, reigning from 1418-1450) was responsible for some of the most brilliant achievements in the history of Korea, including the creation of Hangeul (Korean alphabet) and great advancements in the areas of science, culture, art and politics.

⊙ Gwanghwamun Market (광화문 마켓)

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– Homepage
www.stolantern.com

– Tel
+82-2-337-3692

Gwanghwamun Market takes place along with the Seoul Lantern Festival to support local small businesses and promote Seoul night tourism. The market features local store owners and businesses that exhibit and sell seasonal decor, handcrafted items, and winter snacks.

⊙ Gwanghwamun Hanokjip (광화문한옥집)

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A store with rooms reproducing a traditional kitchen. The best menu at this restaurant is napa wraps with pork. This is a Korean cuisine located in Gwanghwamun Gate, Seoul.

⊙ Korea Medical Tourism Promotion Association ((사)대한의료관광진흥협회)

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The Korea Medical Tourism Promotion Association aims to attract over 100,000 medical tourists within three years by establishing a structured system for attracting medical tourists, training specialized personnel, and supporting both domestic and international medical tourism. With the increasing number of foreign visitors coming to Korea for various purposes beyond tourism, such as international conferences, business, and exhibitions, there is a growing need for specialized services.

Plans is a company that can meet all these diverse customer needs. ceremonial arrangements, tours, and events often proceed irregularly due to changes in weather, group size, and transportation. To address these variables, Plans, the plural form of “Plan,” represents a company that is always prepared from start to finish. It is a leading VIP travel agency in Korea, tailored to meet the needs of its clients.

⊙ Stenlee (스텐리)

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Stenlee is a specialized agency that provides comprehensive support to medical patients, corporate groups and business delegations visiting Korea. We design and manage tailored MICE and medical programs (checkups, medical treatment, fam tours, medical trainings, seminars, incentive trips, etc) handling everything from booking to transportation, translation and interpretation. Our strength lies in optimizing schedules, cost and cultural immersion to ensure efficient results and comfortable stay for our clients.

⊙ Kyobo Book Centre Gwanghwamun (교보문고)

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– Homepage
www.kyobobook.co.kr

Kyobo Book Centre is the first large-scale bookstore in Korea, and this particular store can be found next to Gwanghwamun Square. Kyobo Book Centre Gwanghwamun divides its internal area into 11 sections and organizes them in a way that allows readers to find books easily. The store also has specialized shops for stationery, digital devices, and accessories, as well as exhibition spaces and cafés.